Ira P. Rothken, attorney and TreeTrunk [EIP-4910] co-founder, also emphasized that "we made improvements in the NFT standard for artists' rights and collector protection from content verification to license management. It was important to improve on the way NFTs handle legal rights so that it’s no longer a game of guessing what the license agreement terms are, especially on secondary market transactions. Unlike the previous NFT standard, with TreeTrunk the license agreement is embedded in the NFT metadata itself. Using TreeTrunk, NFT collectors will be better informed on what rights they are getting, and artists can more easily control their intellectual property."